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Growth: Ads, Email & Content

Growth: Ads, Email & Content

Drive Consistent Store Revenue Through Paid Ads, Email Marketing & Content

Drive consistent store revenue through paid ads, email marketing, and content strategy. We manage Google Shopping campaigns, social ads, email sequences, and conversion testing—all focused on your bottom line, not vanity metrics. Monthly optimization means your ROI keeps improving.

Who This Is For

  • Store owners with traffic but low conversion rates
  • Retailers spending on ads without seeing profitable results
  • Businesses with email lists that aren’t generating revenue
  • Mature stores ready to scale predictably through paid and earned channels

What’s Included

  • Google Shopping Setup: Product feed optimization, campaign structure, bid management, daily monitoring
  • Social Ads Management: Facebook/Instagram campaign strategy, audience targeting, creative testing, budget optimization
  • Email Marketing Automation: Welcome sequences, post-purchase follow-ups, cart abandonment recovery, repeat customer campaigns
  • Conversion Optimization: Landing page testing, checkout flow analysis, form optimization, speed improvements
  • Content Strategy: Blog topics, social content calendar, video concepts, email newsletter themes
  • Analytics & Reporting: Campaign dashboards, ROAS tracking, customer acquisition cost analysis, monthly optimization reports
  • Continuous Optimization: Weekly campaign adjustments, A/B testing results, bid strategy refinement

Pricing

Setup & Strategy: $1,500–$3,000 for account setup, strategy development, and initial campaign launch

Includes: Google Shopping feed optimization, ad account setup, email marketing integration, initial campaigns

Monthly Management: $800–$2,500/month depending on ad spend and campaign complexity (typically 15–20% of ad budget)

Our Own Build: Wrenfield Apparel Co.

We’re building and testing the paid ads, email, and content program on our own store, Wrenfield Apparel Co. It’s early and unprofitable so far — we’re documenting the real process (including what hasn’t worked) rather than a success story.

FAQ

How much should I spend on ads?

Start with $1,000–$3,000/month to test and optimize. Profitable campaigns can scale to $5,000–$20,000+/month depending on product margins and market size.

Which ads work best for ecommerce?

Google Shopping for high-intent buyers, Facebook/Instagram for awareness and retargeting, email for customer retention. Best results combine all three.

How long before ads become profitable?

Varies widely by product margin, market, and starting traffic quality — we won’t promise a fixed timeline. We use initial spend to gather data, identify profitable audiences, and optimize from there.

Can you manage existing ad accounts?

Yes. We audit existing campaigns, identify waste, restructure for profitability, and take over optimization.

What if my product doesn’t convert?

We work backward: product pricing, messaging, landing pages, checkout friction. Ads only work if the core offer is solid. We fix root cause first.

Ready to Scale Revenue?

Schedule Your Free Growth Audit — We’ll analyze your current channels and show exactly where revenue is available.